Pradeep Kumar Khadka and Shaswotsher Adhikari.
Vimvox Lab, founded by a duo of IT enthusiasts, Pradeep Kumar Khadka and Shaswotsher Adhikari is an establishment that is on its way to revolutionise the concept of data collection and use. Registered on 16 December 2015, the enterprise introduced ek Ghanti which is a cost free missed call service platform that acts as a tie between its customers and their clients with a single gesture. ek Ghanti is a Customer Analytics Tool (CAT) that collects data based on a single missed call that is later analysed..
Having studied and worked in the field of IT for several years, the founding pair first met at a company they were both working at. Both equipped with experience and a thirst to start a unique project, they set forth on their journey with an initial investment of Rs. 50, 00,000. “All of us have had bad experiences with SMS services offered by many companies. In most of the cases we have to pay a lot of money to get a single piece of information,” says Adhikari. He further adds, “ek Ghanti is different because you can trigger a chain of information through a single missed call.”.
Ek Ghanti literally translating to ‘single-ring' in English does exactly what its name suggests. Unique ek Ghanti numbers are issued to companies that want to make use of the service. The call automatically gets disconnected after a single ring following which, the users get an SMS that provides them with the required information. Ek Ghanti is an easy to use interface where customers can tailor the information they seek. This versatile service can be used in numerous ways which suits the need of the company that it serves. .
Ek Ghanti has grown a lot since its early days. An innovative concept that most people were sceptic about is now used by banks, restaurants, TV shows and political parties to gather data easily. In a world where nothing comes for free, ek Ghanti is providing information to its users free of cost which has made the service popular among businesses that seek to gather information about their customers without much hassle..
“Our model is distinctive as we help our customers gather information about their client base. For example, people may only be seeking Wi-Fi passwords through missed calls in restaurants but there is more to it than that,” explains Khadka. “Through a missed call, users can consume information and in turn, we can make reports about the client base of our customers that is beneficial for their businesses. It also makes it easier for the companies we serve to reach out to their clients,” says Khadka..
“We are giving customised solutions to our clientele as our business module changes according to their needs,” claims Adhikari. “We serve different types of companies that can make use of our system. We offer flexibility which makes us stand out,” he adds. .
When asked about the challenges that they had to face, Khadka shares that the biggest hurdle were the lack of technology in Nepal paired with the inability of people to understand the usefulness of something like a missed call. “It took us a lot of effort to make people understand that our services can help your business gain and keep good relationship with their clients,” quotes Khadka..
Overcoming the challenges they faced, the company has been getting overwhelming feedback from customers. Started initially with only four engineers, the company has grown to employ 10 people. At present, ek Ghanti has more than 10 customers and 15 numbers live. .
With plans to develop ek Ghanti as a brand, the duo has set the goal of reaching 10,000,000 users through their services. “We have successfully gathered data of 50,000 users till date but we are working very hard to reach our target,” says Khadka. ek Ghanti is bent on expanding their reach all over Nepal..
“One should refrain from trying to solve problems that somebody else has already solved. You have to have a clear plan as giving life to an idea is like giving birth to a baby,” suggests Adhikari. “In my view, start-ups have huge potential in Nepal but before getting into anything one must learn about corporate culture and gain experience,” concludes Adhikari..